Effective property sales representation calls for a well planned and executed marketing plan. The Mortimer Group marketing plan for listed properties is designed in a collaborative effort between Edward Mortimer and Mortimer Group Partners and Sotheby’s International Realty Greenwich sales managers and Sotheby’s International Realty’s regional, national and international marketing executives. The Mortimer Group marketing plan may include any of the following:

Advertising

• The New York Times
• The Wall Street Journal
• Greenwich Time
• Stamford Advocate
• Greenwich Post
• Pinnacle Magazine
• Record Review
• Preview Magazine
• Sotheby’s East Coast Guide
• The Mortimer Group Greenwich Guide
• Greenwich Magazine
• International Herald Tribune
• Rye Record

Among others...

Interactive Advertising

• Realtor.com
• MSN Real Estate.com
• Sothebysrealty.com
• Sothebyshomes.com
• Move.com
• NYtimes.com

Collateral and Distribution Materials

• Four color brochures
• Market Reports with advertising
• Sales Presentation Booklet
• CD Rom slide shows and virtual tours

Direct Mail Campaigns

• Personalized letters and note cards
• Mini-brochure post cards
• Market reports reverse advertising

Presentation Mediums

• Professional on-site four color and aerial photography
• 360 degree virtual tours
• Audio brochures and tours

Public Relations

• Greenwich Post Homes of the Week
• Home Monthly
• Greenwich Time
• Connecticut Cottages and Gardens

Open Houses

• Monthly broker open houses
• Public Open Houses
• Invitation only open houses
• Broker networking open houses

Relocation Marketing

• Relocation management companies
• Employee Relocation Council networks
• Sotheby’s regional, national and international affiliates and corporate owned offices.
• Mortimer Group Relocation Networks and affiliations

Sales Management: 24/7 broker availability for:

• Market evaluations
• Home enhancement consultations
• Negotiation
• Client counseling
• Pre-qualification of buyers
• Problem solving
• Inspection scheduling
• Contract ordering
• Utility services transitioning
• Closing preparation
• Concierge services

Disclaimer
Please note than the components of the Mortimer Group marketing plans are a collaborative combination on Edward Mortimer and Mortimer Group sponsored advertising and marketing vehicles and those of Sotheby’s International Realty. The above marketing elements are not necessarily those utilized in the listing of all Edward Mortimer, Mortimer Group or Sotheby’s International Realty listed properties. They are outlined only for general information purposes. Before listing, all Edward Mortimer, Mortimer Group and Sotheby’s International Realty clients will receive a custom designed marketing plan outlining the marketing components best suited for the given property.